About Sofia Matamales
UI/UX Lead Product Designer
My broad expertise includes: visual design, product design, user research, functional definition, user flows, interaction models, interface design, graphic design, page layouts, and design systems for Desktop, IOS, and Android.
I see myself as a critical thinker, a trend finder, a strategist, and a collaborator. I believe user experience is built with design thinking, keeps user needs in mind, and is constantly iterative. I strive to create digital products that users can identify and connect with and form organic communities.
Experience in: UI/UX Design, Wireframe Production –FIGMA / SKETCH / INVISION, Abstract, Miro, (CSS), HTML, JS, WordPress, Magento, Drupal & Photoshop. Usability Testing, Information Architecture, Interaction Design, User Research & Persona Creation, Web Site Strategy & Analytics.
MY PROCESS
Design Principles that Uphold Dignity
Case Studies
Additional UI/UX examples - See case studies for workflow/process
Ingram Micro Corp
BCG/ DV Becton, Dickinson
Biogen / Accenture
Rockwell Collins
MetLife App
WNG / Irvine Company
Nationstar
MSA
Select A Seat
Life Technologies
Testimonials
Dana (MacDonald) Blincoe – Graphic Designer at HealthCare Partners
I had the pleasure of working with Sofia for several years at MetLife, we became a part of a great team in the Strategic Marketing Annuity Department. We conceptualized and manage creative graphic solutions for print and web on several MetLife
- August 14, 2019
- No comment
CEO, IT Brand Pulse | Editor, World’s Top Data Centers
Sofia is a self-motivated, results-oriented internet professional that left QLogic with a track record of successful site deployments and brand development. At QLogic Sofia was responsible for developing creative and messaging via graphic design,
- August 14, 2018
- No comment
Jesse Parker – Co-founder, CEO at Aspire Beverage Company, LLC
Sofia has great creativity, industry knowledge, and project management experience that enabled her to deliver innovative and successful programs. Her technical skills and creative thought process were an asset
- August 14, 2018
- No comment
Trond Flagstad – USFL – US Facilities Lighting
I have known Sofia since 2002, and since then I have managed two different companies. Both of these of companies have had its ecommerce and web presence successfully developed by Sofia. I/we have found Sofia to be very creative, on time with her
- August 14, 2017
- No comment
Tim Lustig – Product Marketing Manager at Brocade Communications
Sofia is a very creative and detail oriented graphic and web designer. She has a rare quality of being artistically talented and yet still able to understand technical details with the unique ability to communicate them effectively visually. She
- August 14, 2016
- No comment
Drew Smith – Edgetech Consulting – Orange County, California Area
Sofia was employed by us in a consulting role for the Dell / Quest Software engagement. Our client was very happy with her performance - would definitely work with her again - very strong on the design side, “ has a very good eye for design and
- August 14, 2016
- No comment
Tony Stramandinoli – SVP of Marketing at Accton, Branded Division
While Employed with SMC Networks, Inc., Sofia was a leading performer. She willingly and effectively executed the responsibilities of her position with great care and ability. Sofia’s knowledge in the digital landscape was essential in our ability to
- August 14, 2016
- No comment
Contact MFM
Branding & digital studio from Orange County