MintFly Media

think. adapt.
evolve. create.

think. adapt. evolve. create.

About Sofia Matamales

Sofia Matamales – UI/UX / Product Designer with experience leading digital marketing, specializing in the areas of user interface design, interaction design, visual design, prototyping large scale projects.
Experience in: Web Site & Multimedia Design, Wireframe Production –SKETCH / INVISION, (CSS), HTML, InDesign, WordPress, Magento, Drupal & Photoshop. 

Usability Testing, Information Architecture, Interaction Design, User Research & Persona Creation, Web Site Strategy & Analytics.

I have worked on both creative direction and hands-on design to deliver the best in class user experiences. I strive to design both desktop and mobile interfaces with an appreciation for a clean aesthetic and efficient user experience. I have the technological know-how to effectively communicate design specs to the tech team and seamlessly focus on maintaining the oversight of the build.

SERVICES

think. adapt. evolve. create.

IOS / Android

Not all apps follow different interactions and UI design patterns for the two platforms. How do I know which patterns should be followed? Before designing your app a certain way, I explore some popular applications and designs.

lead Gen /Email Campaigns

Let me help you develop marketing strategies through interactive email campaigns specifically tailored to your needs. I use specific tools to tag the emails and create data from each click.  From there defining what each customer is more focused on.

Responsive Development

I specialize in optimized, responsive design for dynamic user experience on any tablet, smartphone or other mobile devices. Let me help you get on the cutting edge of online marketing and web design using prototyping tools such as Invision and Sketch.

See Case Studies

My Skills

think. adapt. evolve. create.

SKETCH

INVISION

HTML / CSS / JS

Wordpress, Magento, Drupal

Portfolio

 

 

 

 

 

Testimonials

think. adapt. evolve. create.

Dana (MacDonald) Blincoe – Graphic Designer at HealthCare Partners

I had the pleasure of working with Sofia for several years at MetLife, we became a part of a great team in the Strategic Marketing Annuity Department. We conceptualized and manage creative graphic solutions for print and web on several MetLife

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CEO, IT Brand Pulse | Editor, World’s Top Data Centers

Sofia is a self-motivated, results-oriented internet professional that left QLogic with a track record of successful site deployments and brand development. At QLogic Sofia was responsible for developing creative and messaging via graphic design,

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Jesse Parker – Co-founder, CEO at Aspire Beverage Company, LLC

Sofia has great creativity, industry knowledge, and project management experience that enabled her to deliver innovative and successful programs. Her technical skills and creative thought process were an asset

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Trond Flagstad – USFL – US Facilities Lighting

I have known Sofia since 2002, and since then I have managed two different companies. Both of these of companies have had its ecommerce and web presence successfully developed by Sofia. I/we have found Sofia to be very creative, on time with her

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Tim Lustig – Product Marketing Manager at Brocade Communications

Sofia is a very creative and detail oriented graphic and web designer. She has a rare quality of being artistically talented and yet still able to understand technical details with the unique ability to communicate them effectively visually. She

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Drew Smith – Edgetech Consulting – Orange County, California Area

Sofia was employed by us in a consulting role for the Dell / Quest Software engagement. Our client was very happy with her performance - would definitely work with her again - very strong on the design side, “ has a very good eye for design and

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Tony Stramandinoli – SVP of Marketing at Accton, Branded Division

While Employed with SMC Networks, Inc., Sofia was a leading performer. She willingly and effectively executed the responsibilities of her position with great care and ability. Sofia’s knowledge in the digital landscape was essential in our ability to

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Contact MFM

Branding & digital studio from Orange County

MintFly Media

Dana Point, CA 92624

1.949.379.9852