More
Сhoose

Lead UI/UX Designer

Created end-to-end design experiences by creating high-fidelity pixel-perfect design mock-ups in Figma for Nike's Operations Workspace Portal.
  • Created end-to-end design experiences by creating high-fidelity pixel-perfect design mock-ups in Figma for a high-quality delivery to engineers for the Nike Operations Workspace Portal. This included implementing a filtering system to improve the user experience saving users time and increasing productivity.

  • Owned all aspects of the User Experience, User Interfaces, and Visual Design for this project.  Created an intuitive and easy-to-use product that transformed how internal teammates strategically interact with real-time data.

  • Performed usability testing, identified friction points in user journeys and persona research, and provided resolution options through various design options.
"Team, I wanted to share some pictures we have received from NOW end user training sessions that have been happening over the last few weeks. It's great to see tangible outcomes to all of the teams effort over the last year plus!! The end users sentiment in the training sessions has been 'overwhelmingly positive' " - Brad Wilkstrom TPM

Journey Mapping and Persona Creation
Performed usability testing, identified friction points in user journeys and persona research, and provided resolution options through various designs.

Pendo
The EDS updates delivered to the Pendo ecosystem was instrumental in enabling our team to identify and optimize our user notification opportunities.

Working with the Engineering Team
For this project there was a benefit for both myself and engineers to sit together in the beginning with the design and make sure they were implementing the standardized EDS design system that Nike relies on.

From there we made sure everything in the implemented design utilized these standardized variables and rules.

AWARDS

New York – Harvey Communication Measurement Award, in recognition for advertising, which achieved outstanding readership response.

October Top Honors at MarCom Awards!

October “Gold Award” “The Retirement Re-Inspired” campaign.

February USB Marketing Employee Recognition “innovation winner” for iPhone, iPad, Blackberry Mobile App.


© 2024 Mintfly Media. All Rights Reserved.

SOFIA MATAMALES

34525 Camino El Molino
Dana Point, CA
92624

949-379-9852