Microsoft Support Site

Lead UI/UX Designer



To create a solution that is easy to use, efficient, and effective in helping users achieve their goals of maximizing uptime and mitigating risks. These improvements were a success and the overall qualtrics metrics showed a high touch point of traffic and transparency.

  1. Conduct user research to understand the current pain points and challenges that users face with their system.
  2. Define the key features and functionalities that users needed in order to maximize their uptime and mitigate risks.
  3. Create wireframes and prototypes that illustrated the proposed solutions and interactions.
  4. Conduct usability testing to validate the design and identify any potential issues or areas for improvement.
  5. Refine the design based on user feedback and further testing.
  6. Develop the final pages using a design system to ensure consistency and ease of use.
  7. Implement analytics and tracking to measure the effectiveness of the solution and identify any further opportunities for improvement.


I asked many questions in user studies to help uncover areas for improvement in the product experience.

Asked about unmet user needs was an important way to understand what the users were hoping to achieve with the product. This helped me identify new features or improvements that could be added to meet those needs.

Overall, these questions provided valuable insights into the user experience and helped guide the design and development process.

The Deliverable

By analyzing user behavior and identifying growth opportunities, I was able to take a data-driven approach to improving the customer experience. And by applying design thinking to deliver best-in-class solutions, I ensured that the designs I made were not only effective, but also user-friendly.


  • Focused on user study groups to help define user flow.
  • Empathized with my users.
  • Defined the users’ needs, their problems, and my insights.
  • Created ideas for innovative solutions
  • Final pixel perfect handoff to developers.

New York – Harvey Communication Measurement Award, in recognition for advertising, which achieved outstanding readership response.

October Top Honors at MarCom Awards!

October “Gold Award” “The Retirement Re-Inspired” campaign.

February USB Marketing Employee Recognition “innovation winner” for iPhone, iPad, Blackberry Mobile App.

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