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About project

Created wireframes and prototypes with CSS3 and HTML5. Refactored HTML emails to be more compliant across desktop and web-based e-mail clients.
Designed wireframes for the QPCR site.
Gathered data from competitor research, site analytics (Google Analytics and Omniture SiteCatalyst).
Monitored campaigns to ensure that industry & internal best practices were being adhered to in order to achieve the most revenue growth at the best possible ROI.
Adjusted bids on keywords and ad groups in order to insure optimum while reaching or exceeding ROI goals. Interpreted data in order to identify and implement effective organic SEO, paid search and social media marketing strategies for the QPCR division and micro sites.
Worked with developers to ensure that sites and site enhancements were built to maximize SEO value.
Worked with North America and Global teams to optimize web, mobile and social outlets.
Utilized the ion platform (liveball) to create our email campaigns and data opportunity.
Used third-party data from PPC, marketing automation, and behavioral data from within the ion platform. Worked on Progressive profiling to build user profiles.

Project details

  • Category
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  • Date
    November 9, 2014
  • Client