Team: Sofia Matamales
Role: Lead Designer
Tools: Figma, Miro, Slack
Timeframe: 3 months + for other extended projects
Task: Create “best in class” designs for the client’s initial presentations to investors replicating the first phase of their care program.
Create one intuitive, interactive user experience across all pages. Start with user flow using Miro Board, Figma & PPT for user flow.
To create an engaging new customer experience I needed to understand this industry’s user behavior by researching competitors, identifying growth opportunities, and applying design-thinking to deliver best-in-class solutions.
- Understand how to empathized with our users
- Define the users’ needs, their problems
- Created new ideas for innovative solutions