Experience in: Wireframe Production – SKETCH / INVISION / ZEPLIN, (CSS), HTML, JS, Flash, InDesign, WordPress, Drupal, Dreamweaver, Photoshop & Illustrator.
Usability Testing, Information Architecture, Interaction Design, User Research & Persona Creation, Web Site Strategy & Analytics,
I have worked on both creative direction and hands on design to deliver best in class user experiences. I strive to design both desktop and mobile interfaces with an appreciation for a clean aesthetic and efficient user experience. I have the technological know how to effectively communicate design specs to the tech team and seamlessly focus on maintaining the oversight of the build.
Designing a good site encompasses several different aspects, including layout, content production, and graphic design. I am expected to have an awareness of usability and and creating markup that are expected to be up to date with web accessibility guidelines.
My focus on brand identity is to connect product recognition to the consumer by using a holistic approach to my design and user flows.
I create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
Prototyping is essential to get feedback from stakeholders and users to make sure it is going in the right direction. It allows me to fix any areas which receive negative feedback, and it allows for discussion about what is really needed in the final build and what could be removed. This can save a huge amount of money in development later on in the project.
I specialize in optimized, responsive design for dynamic user experience on any tablet, smartphone or other mobile devices. Let me help you get on the cutting edge of online marketing and web design using prototyping tools such as Invision and Sketch.
step by step...
Phase One: Information Gathering; Phase Two: Planning; Phase Three: Design Drawing from the information gathered up to this point, I determine the look and feel of the site using sketch.
Phase Four: Development; This is where the web site itself is created. I take all of the individual graphic elements from the prototype, either in sketch or HTML,CSS and JS and use them to create the functional web site. I also take your content and distribute it throughout the site, in the appropriate areas.
At this point, I attend to the final details and test your web site. I test things such as the complete functionality of forms or other scripts, I test for last minute compatibility issues (viewing differences between different web browsers), ensuring that the site is optimized to be viewed properly in the most recent browser versions.
The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis.
cutting edge designs from MintFly Media.
I had the pleasure of working with Sofia for several years at MetLife, we became a part of a great team in the Strategic Marketing Annuity Department. We conceptualized and manage creative graphic solutions for print and web on several MetLife
I have known Sofia since 2002, and since then I have managed two different companies. Both of these of companies have had its ecommerce and web presence successfully developed by Sofia. I/we have found Sofia to be very creative, on time with her
Sofia is a very creative and detail oriented graphic and web designer. She has a rare quality of being artistically talented and yet still able to understand technical details with the unique ability to communicate them effectively visually. She
Sofia is a self-motivated, results-oriented internet professional that left QLogic with a track record of successful site deployments and brand development. At QLogic Sofia was responsible for developing creative and messaging via graphic design,
Sofia has great creativity, industry knowledge, and project management experience that enabled her to deliver innovative and successful programs. Her technical skills and creative thought process were an asset to our Marketing team.
Sofía and I worked together developing www.ahmsa.org website. Her work on designing Ahmsa website was incredibly fast and high quality. Sofia is always open to recommendations and new ideas to improve her amazing work. It was a real pleasure to work with her.
I have worked with Sofia as a consultant and candidate for several years. She is dependable, knowledgeable and has a great creative mind. She has done excellent work every time we have had the opportunity to work together. I highly recommend Sofia.
Branding & digital studio from Orange County
Dana Point, CA 92624